Categories, Attributes and Keywords

Let’s face it, any one of these topics is a mess. It seems as though no one can agree on categories, everyone thinks attributes are vital but no one seems able to make them actually work and everyone is nervous as a cat on a hot tin roof so far as keywords are concerned. Keywords are a disaster from a search point of view but there’s too much money being made for us to be really honest about them. The emperor is stark naked. Keywords really don’t work but, as an industry, we’re reluctant to admit it.