One of the biggest challenges we have when sending data out is determining how best to format the data for our clients and the destinations. This doesn’t sound like it would be hard: contact the destination you’re sending data to, get their specs, send the data. You’d think that it would be easy, right? Wrong.
Take a recent episode where we contacted a new destination and asked if they would have a problem with product page URLs that were redirectors from a different domain. We got a quick, “No, our system can’t handle that. We have to have the raw URL”. This means tracking the leads can get much more complicated.
Fortunately, we tested this ‘rule’ and found out everything worked with the redirectors we put in place. In fact, we found out later that it wasn’t really that big of a deal and redirectors were okay.
So, the moral of this story is that having destination specifications are important. However, understanding what’s a hard rule vs. a nice guideline can save you a lot of headache.
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