Just like Family Feud. Name three reasons consumers come to a manufacturer's Web site...
...Product Information! Ding. Correct. That is the number one reason consumers come to a manufacturer's site. 60-70% of the time they are looking to learn more about the product.
...Find a place to buy! Ding. Correct. That is the number two reason consumers come to a manufacturer's site. 25-30% of the time they already know what they want, they just want to know where they can get it.
...Support! Ding. We were looking for Support and Service, but we'll accept that answer. Around 5% of the time consumers have already bought a product from you and they are visiting your site post sale. Percentages vary of course according to product type and category.
In each instance you have an opportunity to convert that consumer to a sale. Tell them where the product is in stock (online and locally). Even if they are looking at product information you don't know when they will flip from being a browser to a buyer. Support and service consumers are great candidates for your accessory products. Don't let them leave empty handed.
From our last survey of browsers on manufacturer Web sites we found a staggering 40% of visitors to the manufacturer's Web site actually bought either online, locally or direct from the manufacturer within 7 days of their initial visit.
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