Who says consumers aren’t buying? If you’re a retailer, it’s where they’re buying that matters right now.
Take jewelry. Not an item you’d expect to see a lot of growth during hard economic times. But CI clients in the jewelry category saw the number of orders from Q1 to Q2 this year increase by 20 percent on average as consumers make jewelry purchases via optimized product listings on shopping engines such as Google Product Search, Shopzilla, Shopping.com, Nextag and others. That increase in orders brought a 28 percent increase in sales. The average return on ad spend (ROAS) for CI’s jewelry retailers advertising in this space increased 78 percent. Not too shabby.
Likewise, apparel and sporting goods retailers using CI’s SellCast® Solutions are faring exceptionally well in these channels. Apparel retailers received 31 percent more orders and sold 33 percent more items, giving way to a 32 percent average increase in sales in Q2. Sporting goods clients saw lower clicks costs but growth of 48 percent in the number of clicks. The number of orders jumped 29 percent on average from Q1 to Q2 and sales went up 18 percent.
Retailers are increasing their ad spends to take advantage of these trends on shopping engines, by as much as 39 percent in the apparel category. When you’ve got a good thing going, why not milk it for all it’s worth? Here’s one of the key components powering this group of retailers’ stellar performance in online sales.
View the press release for more details.
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