As of the end of June, 123,575,693 products are now being managed via the CI database.
The products contained in this super-database are diverse, representing the entire range of consumer goods categories available online. In fact, there are over 4,895 categories in the CI database. From Samsung washing machines to clothes and accessories from the likes of Spiegel, Neiman Marcus and Coldwater Creek to Sephora’s array of beauty products, laptops and other consumer electronic gadgets from Best Buy, Motorola, Garmin, Olympus, the list goes on.
Of the 123,575,693 products contained in the CI database, 24,562,693 are unified using our patented Product Unification technology. This technology takes the many different representations of a product that appear online and creates a single, intelligent representation of that product across the online channel.
Our CommerceIQ uses collective intelligence of all this product data to provide complete and meaningful information about each product that is managed, optimized and syndicated in datafeeds to retail web sites, shopping engines and other online marketing channels. At this time, we’re managing over 17,000 datafeeds which support our various marketing and advertising solutions for manufacturers and retailers.
To give you an idea of the activity level of the CI product database, every day an average of:
- 2,388,286 new products are added.
- 68,579,928 products are processed.
- 9,742 datafeeds are processed.
Just another day “empowering commerce” behind the scenes at CI …
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