We've been collaborating with Forrester to produce research in the eCommerce space for several years, and now the latest report is out: “How the Best Manufacturer Web Sites Drive Sales (Hint: Through Other Stores)”.
This latest report outlines the importance of manufacturer web sites in eCommerce transactions and how manufacturers can capitalize on that role. It's the result of Forrester’s independent analysis of a survey conducted by Channel Intelligence, which queried more than 13,000 consumers on 20 manufacturer sites in consumer electronics, computer hardware and software, personal care, and home improvement industries.
Some interesting facts: 43% of manufacturer web site visitors intended to buy immediately or within 48 hours. They are more brand loyal than the average online shopper, and nearly half of the survey respondents who converted reported spending an average of $200 on secondary items along with their main purchases.
It's no secret that most manufacturer web sites are struggling with how best to capitalize on this valuable traffic. Get your own copy of the report or ask us about the best practices and recommendations that have proven to maximize a manufacturer's contribution to the sales process!
Read the press release on channelintelligence.com.
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