Shopping Engine Self Management Portal Gives Diapers.com a Much-Needed “Change”

We’d like to welcome Diapers.com on board with our SellCast® Solutions. Here’s their story…

Diapers.com had been advertising on shopping engines since 2007 but was outgrowing its initial service provider. The marketing team at Diapers.com still wanted to manage all the major aspects of their shopping engine program, but they needed better optimization of data feeds, better reporting--and most importantly, better management tools that would let them easily manipulate data feeds on-the-fly.

After evaluating offerings from several providers, they choose CI. 

Now after using our BETA Self Management Portal (due for September release) for over a month, they’re seeing an average conversion rate of about 4% and a return of over $6 for every dollar spent. 

See what Diapers.com had to say in the press release...