Retail Clients’ YOY Sales Increases for Thanksgiving and Black Friday Beat Industry Averages

This year, results for our online retail customers during the Thanksgiving holiday season were better than we had originally expected.

Thanksgiving Day sales for 2009 were up 67% over 2008 and Black Friday sales increased 70% for CI retailers, while Comscore found that average online retail sales on Thanksgiving Day grew 10% and Black Friday 11% over 2008.

For the second year in a row, Thanksgiving Day online sales for CI retailers were higher than those of Black Friday, this year by 8%.

In addition, the two days prior to Thanksgiving saw increased sales of 48% and 67% respectively. Post-Black Friday online sales were similarly positive with Saturday reaching a 73% increase and Sunday showing a 66% increase in sales over the same days in 2008.