Do you currently use online display advertising? Are you interested in learning how performance of this media can be measured more accurately?
Join us for a webinar Thursday, November 19, at 2 PM EDT.
Traditionally, online display advertising (banner ads, anyone?) were measured only in terms of clicks or impressions. With clicks on the decline and budgets tightening, it’s important to measure accurately the true effectiveness of display advertising campaigns so marketers like you can make informed decisions to maximize your ad spend.
Now, it’s possible to measure a display ad’s effect beyond immediate clicks. In fact, it’s proven that buying behavior is affected even in consumers who may have seen an ad but didn’t click it. Display ads are also known to produce an effect on other seemingly unrelated marketing campaigns. Now, an ad’s effects can be quantified in concrete terms.
This improved measurement lets marketers better target future ads to continually improve performance, as well as determine more effective allocation of marketing budgets.
Steven Roth, VP, Performance Marketing at CI, presents this new webinar, promising to help advertisers learn more about the best ways to measure and improve the effectiveness of display ads.
